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Communication hasn't changed that much since the days of Aristotle—believe it or not. Even with the Internet, social media, mobile phones, and augmented reality, how we communicate ideas has largely stayed the same.
Discover long-lost and oft-forgotten, time-tested communication secrets ...
and improve your work, family, community, and personal life ...
In Just Five Days, Learn How to
Get Your Point Across Like a Pro!
Longtime Google Researcher and Business Journalist Takes the Guesswork Out of Selling Innovation and New Ideas ... at Work, at Home, at Church ... Anywhere ...
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Click Here to Claim Your FREE Bonuses Once You've Bought the Book
Hi! My name is Heath Row. I'm a researcher at Google, and I've worked as a business and technology journalist, marketer, and educator for more than three decades. As you can tell, I don't build Web sites. But I do help people communicate ideas and sell innovation. And now, you don't have to attend a leading private university or work in Big Tech... I can help you directly and personally... in my new book.
Communicating Ideas: 11 Steps to Selling Innovation
Over the course of my career—spanning more than three decades working in journalism, technology, business, marketing, research, education, and innovation—there has been one element common and consistent to the best work I’ve ever done, or encountered.
That common and consistent element is the idea.
Whether it’s the article or story idea that inspires a writer, reporter, or editor—and in the end, a reader; the new technology, tool, or software that catalyzes the creative efforts of a new development team or business entity; the business idea that energizes the entrepreneur, startup team, or venture capitalist; the theme or topic that brings a gleam to the eye of a student; or the innovative concept or approach that captures the enthusiasm of the salesperson, marketer, or buyer; it is the idea that makes the world go ’round.
How we approach identifying and developing new ideas is important. Even more important, however, is how we let other people know about those ideas—how we communicate our ideas.
This volume captures some of what I’ve learned over my more than three decades as a journalist, writer, editor, project manager, researcher, educator, trainer, professional speaker, coach, and consultant. Regardless of whether I’ve been working for Fast Company magazine; building an online learning community with Seth Godin; teaching students at New York University or the University of Southern California; speaking to audiences at conferences around the world; managing research operations and projects or leading global marketing research training programs for Google; mentoring interns or younger colleagues just starting their careers; or working with a select group of private coaching and consulting clients, I have built my career on this topic: Communicating about ideas.
Communicating Ideas will help you build and communicate your ideas—at work, at home, and in your community.
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Inside You'll Find...
- An original Foreword by Tim Sanders, New York Times bestselling author of Love Is the Killer App: How to Win Business and Influence Friends
- Sanders's recommended reading plan—just five days to being able to successfully sell your own innovations
- The most important components of any communications plan or strategy
- The 11 steps I recommend you take—in order—regardless of whether you're communicating your ideas to coworkers, family, friends, community members, or other important and influential people in your life
- Four case studies exploring the ups and downs, and the ins and outs of various ideas I've communicated over the course of my career—including one abysmal failure
- Advice and commentary from a wide range of business leaders and activists
- Inspiring and provocative quotations from innovators, leaders, and visionaries
- Open-ended workbook prompts and note sections designed to help you determine, document, and develop a dedicated approach to communicating your own idea—no matter what it is!
- An invitation to work with me further, if that idea interests you
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Your Free Bonuses, If You Decide to Buy:
If you buy the book, I will send you—upon request—$25 in free bonuses. Your Communicating Ideas Bonus Kit will include:
- The Art of Persuasion report: 64 pages of additional tactics, techniques, and tips sure to improve and increase the likelihood that you persuade your audience. The report—which recommends almost 20 additional communication steps—includes a bonus item, as well: A nine-page Persuasive Argument Template designed to help you determine your primary argument, audience pain points, emotions, agreement points, benefit—and other elements of a winning approach to selling innovation. This PDF report—and the accompanying template—are worth at least $15.
- Communication in the Real World report: 44 pages of extra material taking a look at different types of conversations, unwritten rules about communication—such as boundaries—making sure others hear and understand you, and making sure you hear and understand others. This PDF report alone is worth at least $10.
The value of those bonuses more than covers the cost of the book. Please consider them my thank-you gift to you.
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Praise for Communicating Ideas
"I've followed Heath's work for two decades now—and his insights continue to inspire and invigorate. His 11 steps to communicating ideas will help innovators, leaders, and sales people alike sharpen their message and advance their cause."—Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human
"What’s the real secret to attracting clients, success, and wealth? It’s revealed in this gem. Heath’s tactics and tips—as well as his own examples and stories—are hypnotic, inspiring, and practical. If you’d like to get results worth bragging about, devour this book!"—Dr. Joe Vitale, bestselling author of Hypnotic Writing, Buying Trances, and The Miracle
"Most people will help you if they can, but they have to know what you need. That’s where being able to communicate comes in. If you have an idea, can express it, and know what it requires to flourish, you open the door to the world’s generosity. Hurrah! This isn’t a business book, it’s a life book showing how to bring to life the great ideas people have every day."— Margaret Heffernan, author, Uncharted: How to Navigate the Future
"I’ve been a Heath fan for more than a decade because he’s always sharing something both valuable and interesting. In Communicating Ideas, he teaches his strategies and tactics for generating attention so you can build fans too."—David Meerman Scott, author of 12 books including Fanocracy, a Wall Street Journal bestseller
"Finally, Heath Row brings to readers the same brilliance, insights, and practical advice that he brought to our graduate students for so many years. Heath is that go-to person we all want and need to guide our innovative efforts. This book brings Heath back into our classrooms, offices, and living rooms with wisdom, thought-provoking questions, and guidance that will turn ideas into success. A must read for entrepreneurs and innovative thinkers!"—Karen North, Ph.D.; Clinical Professor of Digital Social Media; Founding Director, USC Annenberg Program on Online Communities
"Creating a cool, new innovation is only half the battle. Communicating its value is what delivers the goods. Communicating Ideas is the ultimate book to help you sell your ideas internally and externally."—Stephen Shapiro, author, Invisible Solutions
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